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I am experienced in logo development/brand identity.
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Designed unique and distinctive logos, layouts, and design elements for print and web, enhancing brand visibility and consistency across various platforms.
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Developed comprehensive brand families, promoting unique identities for sub-brands while maintaining a cohesive overall brand aesthetic.
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Created brand guidelines to ensure consistency across all marketing materials.
I recently created a cohesive brand family for an existing TDA Meeting logo in order to extend dental continuing education to "regional learning" and "dentist symposium".​
With Regional Learning, I chose a triangle that points to the top showing strength and leadership of the dentist role. It also represents the exclusiveness/pinnacle of a learning opportunity. The gradient leans toward the stronger color palette.
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For the dentist symposium, I created an icon that resembles a folded map or brochure. It still uses similar angles as used in the TDA Meeting logo and the Dentist Symposium logo.
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I worked with the Director of TDA Meetings and the Director of Membership. I used adobe Illustrator to create the logos. I would estimate this project took approximately 4-6 weeks to complete.
TDA Smiles Foundation is nonprofit affiliate of the Texas Dental Association that sponsors clinical care programs across Texas. I worked with TDASF to incorporate their affiliates into one cohesive brand family. I designed their website, tdasmiles.org along with print promotions such as rack cards and event signage.
STEFANIE CLEGG
Reach out by phone or email and let's create something together!
512-787-4043