I have worked on many marketing campaigns in many different regards. My best contributions are visually conveying what the audience needs and motivating them to get involved. I have also worked on several different membership campaigns where the goal is not only to get their attention but to continue on to sign up!

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For this membership dues campaign, I worked with the Director of Membership on the designs and content. I worked with the membership department to define the benefits of membership and then focus on each in the designs. I used Adobe Photoshop and Canva to create the interactive designs. I created a cohesive campaign for social and email marketing. I designed motivating marketing campaign to increase membership utilizing social media, website and email marketing to communicate the benefits of membership. The campaign exceeded membership goals by significantly increasing both new and renewed members.

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Below are some examples from a membership marketing campaign.